Loran "Our Story"

Rebrand Content Strategy for Loran

When the Loran Scholars Foundation (Canada's largest and most celebrated scholarship) was undergoing a critical rebrand, they needed more than just a video. They needed a partner who could help them tell their story in a way that resonated with a new generation. Their challenge was to produce a film that could celebrate their 35th anniversary while also accurately communicating their core values to a diverse group of secondary school students across Canada. We were brought on as a strategic partner to help solve this problem.

Our Approach: A White Glove Treatment for a Bigger Mission

Instead of just producing a single video, we collaborated closely with the Loran team to understand the complete vision of their rebrand. We knew that for a brand launch of this scale, every piece of content, down to a logo animation, needed to work together to tell a cohesive story. We developed a comprehensive plan that included high-end production, strategic editing, and bespoke animation. Our goal was to deliver a film that not only met their objectives but also established a new visual benchmark for the foundation.

The Outcome: A Brand That Looks Larger Than Life

The brand film was a major success, and a core component of the foundation's rebrand. It helped them connect with their target audience, and it proved that an organization can have a global mission and still be represented by a cinematic, high-quality production.