November 26, 2022

What Are The Costs Associated With Traditional Video Production?

Josh Buxton
Partner & Exec. Producer

These days, many business owners turn to video marketing as a powerful tool for boosting their brand presence online. Ever since the start of the Covid-19 pandemic in 2020, more and more  companies rely on video marketing to achieve their business goals. Whether it is through a corporate video promoting the brand, or through a brand new video marketing campaign, video production has become the new norm as more businesses are transitioning from in-person to online sales so that they can stay on top of the competition.

But what about the costs associated with video production? Like many things in life, it varies on a number of factors. In this blog we will discuss the factors that impact the cost of video production so that you can have an idea of what to expect when you launch your new video marketing campaign.  

Length Of The Video

One of the first factors that can determine the cost of producing a video is its length. However, you may be surprised to learn that shorter videos can be more expensive to produce than longer ones. How is this so? Well, it is all dependent on the depth of the video, amount of videos (single or series), the editing style, and the visual effects required to get the job done right.

In most cases, video production companies charge an hourly rate for their services, and this can mean that a 10 minute video can end up costing almost the same as a 12 minute video since there is not that much more to edit.

On Location Vs. In-Studio Filming

Most video production companies tend to shoot video content in-house as it provides a controlled environment with little distraction and no background noise. Additionally, video production has evolved to rely heavily on green screen production studios which make it possible for special effects to be suitably incorporated into the video.

However, certain videos require to be shot on-location, and as you can imagine, this can be more costly since you have to factor in the travel time, unpacking and setting up of equipment, and doing the same again at the end of the day. Additionally, there may be extra costs associated with getting permits for shooting in a public location along with required supplemental insurance for actors and other crew members.


There are many factors to consider when it comes to what specific equipment is required for the video shoot. For example, shooting an interview using 3 DSLR cameras will be significantly cheaper than using 3 ARRI Alexas. Then you have to factor in the costs associated with the various kinds of lighting, such as LED, HMI, or Classic tungsten which all have different price ranges since they are used in different scenarios. On top of that, you have to consider camera movement and support systems, such as dollies, jins, and gimbals. Oh, and let's not forget the sound equipment which is super important for an awe-inspiring video.

As you can see, there are many things that can affect the pricing of videos, so be sure to get in touch with us today for a quote.

Working with us at ten four pictures will ensure that your brand is promoted with high-quality visuals and esthetics by our award winning video production specialists. All of our videos are done in-house, and our equipment is fully owned which means that you can save a lot of money on purchasing or renting video production equipment that is essential for a great quality end product. If you are looking to bring your brand to life, get in touch with us today.

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